Early adopter Gucci, which partnered with multiple gaming platforms, made a splash with a quick lived space on Roblox, where digital baggage resold among the many community for more than their physical counterparts. Balenciaga tapped into existing model affinity on Fortnite; and Ralph Lauren revived the Nineteen Nineties on Roblox. Both Gucci and Ralph Lauren, among others, also appeared in Zepeto, which raised $150 million. Auroboros, the London-based science and tech company, merges bodily and digital style. The social commerce race grew to become a marathon, with tech giants continuing their onward push to encourage brands to promote, and users to shop, through social media.

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